Social media is an important tool for entrepreneurs, author-preneurs, and corporate folks alike. It’s been reported that 69% of adults use social media. Now, more than ever, it’s important to understand the keys for success.

How do you build a brand and develop a following? Like face-to-face social interactions, social media interactions are also improved by being genuine, by speaking to the individual. In writing, the reader/audience has to fall in love with the protagonist. In the business I founded, I used to tell my team that we wanted our clients to fall in love with us and our service. Answer the phone with a smile, because people can hear happiness. Care. Be authentic.

We’re all individuals, and we each have a special way of sharing our message. For example, I like the quick interactions on Twitter, I like sharing news from my Triberr friends. Facebook and Pinterest are growing…