The Los Angeles Midnight Mission’s Nowruz New Year Celebration March 14th

Posted on March 3rd, 2014 by & filed under Discoveries, Everything Miz Meliz

Discovering the Diverse Ways We Celebrate the Coming of Spring

This is an L.A. story celebrating hope and renewal with a one-of-a-kind event for LA’s neediest population. I am grateful to have the opportunity to bring this news to you. This blog post highlights an important event taking place in Los Angeles which benefits the homeless community and introduces a new facet of the diverse cultural experience and rich history of the people who live in our area. Let’s learn about the ways we can help address homelessness in our area as well as gain a better understanding of the people who make up our community at large. I aim to help build awareness and a raise call to action by sharing this information with you. (Disclosure)

I love learning about history and cultural celebrations. Are you familiar with Nowruz?

Nowruz Celebration
This year, the title sponsor will be California-based brand SKECHERS USA, Inc., who are renowned for their diverse range of lifestyle footwear for men, women and children.
This is an important year for The Midnight Mission, who are commemorating their 100-year anniversary of providing social services for the L.A. region’s neediest population. Last year’s event raised over $125,000 in total donations for the homeless population of Los Angeles.
The Midnight Mission proudly announces its third annual Nowruz at the Midnight Mission event—a special street celebration to toast life during this festive time of renewal. Southern California Iranian Americans are giving back with a traditional Iranian street fair including live entertainment and meal service as well as traditional gift-giving. Hundreds of volunteers, celebrities and local leaders plan to participate.

Steeped in history, Nowruz is a 3,000 year-old holiday and an annual celebration that marks the beginning of the Iranian New Year for people of all faiths. In the same spirit, through its life-saving and life-changing programs and initiatives, the Midnight Mission has been a source of revival and renewal for the homeless population of Los Angeles for the past century. The Midnight Mission has set up a special phone number 213-624-4106 for Nowruz donors.

“I’m proud to be part of this remarkable institution, which has successfully evolved in harmony with the Los Angeles region over the last hundred years,” says Larry Adamson, The Midnight Mission’s President and CEO. “By the same token, we are honored to be aligned with the Iranian-American community, who continue their philanthropic pledge to the City and the issue of homelessness.”

What is Nowruz?

  • Nowruz [or norooz, pronounced NO-ROOZ] in Persian means “New-day.”
  • Annual celebrations mark the start of spring and the beginning of a new year.
  • Nowruz begins precisely at the vernal equinox, on the 1st day of Farvardin of the Islamic solar calendar, usually on March 20th or 21st.
  • In 2014, Nowruz begins on Thursday, March 20th at 4:56 PM Universal Time (UT)
  • It is a time of great joy and family celebrations that are shared by people of all faiths in many countries that trace their history back through the centuries to the ancient Mesopotamian civilization and the Persian Empire.
  • Minstrels, Haji Firuz, sing in the streets to announce the festivities and house cleaning is a part of the preparations.
  • On the Wednesday before Nowruz bonfires are lit to jump over and children gather coins and treats as they visit neighbors.


For centuries, Persians have applied the Nowruz spirit to every dark challenge that has come their way. This spirit has made Nowruz far more than just a New Year celebration over the course of history.

Nowruz is a relic of ancient times. A memory of old tales and epics, a celebration of rebirth and rejuvenation. Spring has arrived and the previous year with all its events, good or bad, has passed. Renewed hope anticipates new achievements.

In harmony with rebirth of nature, the Persian New Year Celebration, or Nowruz, always begins on the first day of spring. Nowruz ceremonies are symbolic representations of two ancient concepts – the End and Rebirth.

A Traditional Nowruz Display Signifying the Coming of Spring


Nowruz is Celebrated Around the World

The UN’s General Assembly in 2010 recognized March 21st as the International Day of Nowruz, describing it a spring festival of Persian origin which has been celebrated for over 3,000 years and calling on world countries to draw on the holiday’s rich history to promote peace and goodwill.  Nowruz was also officially registered on the UNESCO List of the Intangible Cultural Heritage of Humanity.  In 2010, the United Sates Congress passed the Nowruz Resolution recognizing the cultural and historical significance of Nowruz, and expressed appreciation to Iranian-Americans for their contributions to American society.


SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and in over 100 countries and territories through the Company’s international network of subsidiaries in Canada, Brazil, Chile, Japan, and across Europe, as well as through joint ventures in Asia and distributors around the world. (I am participating in affiliate marketing for Skechers which means if you click on the ad in my side-bar and make a purchase on the Skechers website, Miz Meliz Blog gets a small percentage.)

I love Skechers shoes and wear them myself. I like to support companies with roots in California. Also, Skechers gives back to people in need and strives to make a difference in the world. I am glad they are a sponsor of the Midnight Mission’s Nowruz celebration!


May the New Year bring peace to all…

Let me know if you plan to attend!

Have you heard of Nowruz? Do you practice a celebration that marks the beginning of Spring?

Would you like to help the homeless people in your community?

How are you making a difference?

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One response to “The Los Angeles Midnight Mission’s Nowruz New Year Celebration March 14th”

  1. Diane says:

    Thanks for sharing that! I had never heard of Nowruz before.

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