Family and friends will gather together for the most anticipated gridiron rivalry of the year. Once again, Coca-Cola will be part of the evening as it debuts an all-new commercial for the ninth consecutive year. (Disclosure)
Since 1886, in the U.S. and around the world, Coca-Cola has proudly stood for positive ideals and values. They have communicated joy and happiness, and inspired many moments of optimism, diversity and bringing people together. Remember “Have a Coke and a smile?” or “Sing in perfect harmony?”
Now Coca-Cola’s advertising illustrates the importance of injecting a positive spirit into the real world and beyond. The folks at Coca-Cola are asking people to stand together with them to spread happiness – and help make the internet a happier place.
Let’s help them spread happiness and positivity. Together, we can inspire America to #MakeItHappy and help blunt the pervasive negativity many people experience across the internet and social media.
Look for the premiere of Coca-Cola’s 60-second ad during the first quarter of the game.
The stories that will be shared on the Company’s social channels leading up to the game, feature personal stories of online negativity. They are voiced by teens and influential people who have experienced it up close, including Danica Patrick, Michael Sam, and those who make it a mission to spread happiness online like Kid President. Please view Kid President’s video and the three teaser ads here. Leading up to the Big Game, look for new videos to be released on Coca-Cola’s Facebook, Twitter and Instagram social channels.
I hope Coca-Cola’s ad campaign inspires people to be more positive in their online actions. It is an opportunity to increase awareness of an important topic on the world’s biggest advertising stage.
For more information on Intentional Acts of Kindness read my post from Dignity Health. Intentional Acts of Kindness
Tell me about some ways that you have spread positivity on the internet or share how you have seen either Coca-Cola or other companies spreading happiness via social media.
I am always happy to share information about positivity and kindness. I was not paid by any company to post this. All opinions and photographs are my own. See my disclosure for more details on why I write posts like this on my blog. The video, links, and some copy above was sent to my by the Public Affairs & Communications department of the Coca-Cola North America Group and it is being shared with permission.